About Us

My name is Gena and I am the owner at Gena’s Designs of the Heartland. What first started as a hobby quickly turned into a business. I started making signs for family and friends as gifts and they encouraged me to take my skills to another level. I have been fully operating since August 2015. Everything is 100% handmade and unique, no two pieces will be exactly the same. I do all the painting and crafting and John helps out with assembling signs among many other things. For me to be able to work from home has been such a blessing since we welcomed our first little bundle of joy, Ella, into the world May 2016. I appreciate each and every one of you because without you I wouldn’t be able to do what I do! Thank you for supporting my small business.


Aside from the signs we sell, we offer DIY classes and parties! Our classes are perfect for girls night out, date night, mommy & me days or even birthday parties! We offer string art and painted sign classes. For our painting classes we supply everything needed to create your sign and for our string art classes we supply everything except a hammer. I provide step-by-step instructions and help you create your masterpiece along the way, but don't worry there is plenty of room to make your sign unique and all your own! Our classes are so much fun and are an awesome way to bring your Pinterest ideas to life! Look on our website for classes open to the public or message us to schedule a private party!