Our Instructors



Hey everyone! I am the owner of Gena's Design of the Heartland. I am 26 years old. I was always a very creative and imaginative child growing up on a farm in Iowa. I was a very active 4-H member. I took many woodworking projects to the county fair and was even lucky enough to have a few go to the Iowa State Fair. I worked on a dairy farm before starting my business. If you would have asked me 5 years ago what I would have been doing today I certainly wouldn't have imagined this, but don't get me wrong, I wouldn't have it any other way.


I started freehanding signs for friends and family and it became so popular I decided to turn it into a business! Soon after, my husband John and I found out we were expecting. Ella was born May of 2016. Around that time, I  was selling my signs online and at county fairs, but I wasn't quite satisfied. I decided I needed to be doing something more.


When I was little I always was playing pretend. Most of the time I was either a teacher or a business owner. I had the bright idea of teaching paint parties and it quickly took off. February 11th, 2017 was the day I taught my very first wood sign painting party. It was scary, but it was so much fun! Since then I have taught well over 4,000 people. My favorite part is being able to meet so many new people and listening to their life stories!


Aside from work, I enjoy spending time with friends and family, going camping, watching races at Iowa Speedway, and going to concerts. My favorite color is blue. My favorite movies are The Time Traveler's Wife and Dolly Parton's Coat of Many Colors. My favorite food is tacos. My favorite thing to do in the entire world is spend time with John and Ella. 


Ali is 26 years old and she was born and raised in Burlington, Iowa. She grew up spending her summers on the Mississippi River with all of her family – they are huge river rats. While in high school, she met my high school sweetheart, Clayton, and they will be getting married in April of 2019. She attended the University of Iowa (Go Hawks!) and graduated in 2016 with a Bachelor’s degree in Therapeutic Recreation. In her free time, she enjoys spending time with her friends and family as well as crafting. In the summer, you’ll typically find her and her husband at the race tracks across Iowa watching sprint cars. Aside from that, they are huge Chicago Bulls fans and love watching them play! Her favorite color is lilac. Her most favorite movie of all time is Steel Magnolias. She is currently in love and obsessed with Greys Anatomy. Her most favorite thing to do in the whole world is spend time with friends and family.